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Written by Annouk Post - Saturday, 10 October 2009

Personally, for me, Paris is the city of flowers. This idea was confirmed last weekend when I visited the Ethical Fashion Show in Paris for trend research. Visionair Isabelle Quéhé, founder and Art Director of Ethical Fashion Show, presented this important eco fashion event for the sixth time in the heart of Paris. Talented participating designers surprised me with three kinds of floral looks: nostalgic vintage, refined textile decorations and trash couture plastics.


While living in Paris in 2000 during an internship at trend agency Promostyl, top designer Marc Jacobs set the tone with floral accessories. During that time, my favourite store was a cute little haberdashery shop close to Centre Pompidou. They sold flowers in all sizes, shapes, and colours, which were a big hit for both stylists and designers.


But back to Ethical Fashion Show 2009, where flowers with the nostalgic vintage look were shown off by French Designer Alexia Jouineau from label by mutation and Dutch label Van Markoviec. Even an outfit as simple as a t-shirt and jeans looks very sophisticated if you decorate it with these cuties.


Refined textile decorations were used in the collection by the lovely Australian designer Charlene O’Brien from Eco Logika. Besides beautiful dresses and collar accessories, Charlene’s artistic pieces of textile art told the story behind her designs, and are the perfect wall decorations. Alongside Charlene’s collection was that of Indian designer Samant Chauhan, which immediately caught my eye because of its strong, monotone colour. Upon taking a closer look, I was surprised to find delicate, handcrafted detail inspired by nature. At the expositions part of Ethical Fashion Show, French students from Ecole Supérieure des Arts Appliqués Duperré also made some very unique textile samples, with 3-D flowers made from ribbons and pearls standing out as one of the most notable designs.


Trash couture water lilies created from old plastic shopping bags were done by artist Isabelle Teste, and I fell in love with her green lamp made from many plastic leaves. Additional flowers were made by Filles du Facteur through the reworking of plastic caution tape that’s normally found outside of construction sites--a very poetic way of up-cycling plastics!


Comments (2)Add Comment
written by Florist, October 23, 2009
Really its very nice articles and good picture
written by Torrent Search Engine, February 11, 2010
Wow, really beautiful pictures! Thank you for a nice post! I like the white and black ones the most..

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