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FOLKLORE FASHION
Written by Annouk Post - Monday, 01 February 2010
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Last weekend me and my friend Edwin Oudshoorn, visited the ‘Elle Style Award’ 2010. I have to admit that the pre-party was as exciting as the real sparkling event, because Edwin transformed me into a Russian Folklore princess with one of his skirts, a necklace and this amazing hair-do, complemented by my way too hot vintage vest and pumps. Theme of the night was Folklore and in this outfit, I fitted perfectly in the location chosen by Elle, the Hermitage in Amsterdam.

Congrats to stylist Lisa Anne Stuyfzand for winning the Elle H&M STYLIST OF THE YEAR AWARD. The goal was to create a mind blowing, high fashion folklore show based on ten H&M items mixed with designers labels and vintage specials. Lisa created a strong and alanced image of old fashion Dutch folklore mixed with Brazilian carnival. Beatrice Jolly, one of the other nominated stylists, took another, more global citizen approach on the theme. Every model represented another culture translated in a refined streetwise and gorgeous outfit. Bravo!

Thanks Elle, for the professionally organized party and this exclusive cheerful night! Especially the goody bag dazzled me with an organic purse from H&M. But hey, H&M why is your eco-collection so extremely SMALL?

hair.jpgSome ideas for the Elle Style Award 2011: Why not integrating more honesty in the theme and let the stylist get creative? Let H&M provide their newest items from fabrics like milk, bamboo, fish skin or some cradle to cradle materials. Enrich the goody bag with Tony Chocolony or Verkade chocolate, some Shizo samples, mr Jones tea and serve organic prosecco.

At the time when Edwin and I met in fashion school, we already noticed our differences. Personally I developed an aggressive relationship with my sewing machine (watch the sewing machine song), while Edwin was surprising our classmates with his talent for shape and craftsmanship.

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