Eco Fashion World

Planning to ask your lover to marry you in an eco-minded and unique way? Than this might work. Pick the best eco fashionable restaurant in town and order a delicious organic cocktail. After singing the best serenade you have ever sung, go down on your knees and ask the BIG question. But….

In need of a fashion statement? Call the fashion police! We're three ecofashionistas on a mission: fight all fashion crime in this world! Plastic fantastic? We'll bring you hemp! Child labour? Strip it! Pesticide cotton? Not in our knickers!

Four things I learned today from Indian organic cotton farmers:

‘Bhramasthiram’ literally means ‘missile’ in Tamil, but is also the name of one of the most effective bio-pesticides used by Indian farmers under ‘cow centric farming’, also known as ‘zero budget farming’ -it is actually also zero waste farming, let’s talk to William McDonough about that.

This Saturday in Amsterdam, Streetlab is opening its doors as a “supermarket” at their temporary project space. This is a pilot project for a new gallery, showroom and shop. The next months, Streetlab will sell some inspiring young designer labels featuring some Hiphonest labels selected by YOI as well. The presented Dutch Hiphonest labels are: JUX, Intoxica and Supershirt.

'When a butterfly claps its wings…..'

'The energy here is different from regular fashion fairs, I can't express it in words, it's really a feeling'. This is just a phrase by the founder of an eco fashion brand I spoke with at Ethical Fashion Show in October last year.

This week, the Stoere Vrouwen were promoting the delights of an eco lifestyle. By presenting products like tea, chocolate, wine and books they inspired a lot of Dutch women at the Housekeeping Fair. This event is one of the biggest events in the Netherlands and attracts 250.000 women every year.

'Little Princess Nothing-Is-Enough'

A long time ago, my dad gave me this little bird. It's a proud little bird that symbolizes how he sees me: serious inside but with an obvious dash of frivolity. Eco fashion is my passion exactly because of that. It's about how you look but with a message behind it. Fashion on its own always seemed too superficial to me. But eco fashion combines my intrinsic motivators in life: the ideals of fighting for social and environmental issues packaged in aesthetics.

'Life itself is my school'

One of my earlier childhood memories is the image of my mum bent over a sewing machine. While my dad was getting another degree, she was home alone at night with us kids. We used to play together as she sewed our clothes. I loved my white dress with the pink apron, but I hated the blue skirt she made for me. That must have hurt her after all the hours of patiently creating these clothes.