|Brand Profile: Ayuvastra|
|Written by Eco Fashion World - Monday, 10 September 2012|
Ayuvastra Healing Fabrics is run by Ema Staunton, an Irish graduate in textile design from NCAD, Ireland and Aslam Noor, from Kerala, South India, home of ayurveda.
The company takes its name (Ayuvastra) from the ancient Indian technique (Ayurvastra) of dyeing textiles using medicinal herbs which are absorbed through the skin. The technique was developed as a branch of Ayurveda, the 5,000-year-old Indian system of healthcare. Ema and Aslam are working in partnership with a Kerala Weaving co-operative using dye recipes handed down from a family of ayurvedic physicians to dye their fabrics.
Ayuvastra's mission is to promote sustainable fashion practices, support ancient traditions and help heal the individual mind, body and spirit with fabrics and clothing that are specifically designed to enhance health and well-being.
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