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Brand Profile: Koru Swimwear
Written by Eco Fashion World - Monday, 29 December 2014
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The Essentials

 
Koru Swimwear began with an idea to provide eco-friendly swimwear for women who seek quality, function, fashion-forward trends, and a sense of environmental responsibility.
 
Designers, Julie Brockmeyer Stine and April Slater, wanted to incorporate eco-friendly fabrics and responsible textile manufacturing processes to swimwear for both sport and leisure. 
 
Julie drew inspiration from her New Zealand roots to create the Koru Swimwear brand.   Because New Zealand is considered to be one of the most environmentally responsible countries on the planet, everything that goes into the production of this line is with an eco-minded approach - from the recycled hangtags, to the organic cotton accessory bags they come in, and, of course, to the production of the fabric.
 
Julie has a B.A. degree and studied advertising, marketing and public relations at the University of Central Florida.  Her love of surfing and fashion influenced her to design sport swimwear that was both functional and fashionable.
 
April Slater was a professional ice skater for Disney on Ice and draws her inspiration of fashionable leisure swimwear from her love of the ocean and the years of creativity in custom skate costumes. 
 
The koru [Maori for “folded” “coiled” “bight” “loop”] is a spiral unfurling fern frond which takes its shape from a stalk to a bulb at the end.  The koru is widely used in Maori Arts and can symbolize new and evolving life, new beginnings, spiritual growith, strength, peace and harmony.

 

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Ethic-Chic

 

All Koru Swimwear swimsuits are made from 78-80% recycled fibers derived from discarded fishing nets and carpet fluff bound for landfills. Their cover-ups are made of hemp and organic cotton. 


Koru Swimwear also gives back, so people who purchase Koru give back.  Koru Swimwear is a member of 1% for the Planet and a direct partner of Healthy Seas…an organization that removes ghost fishing nets from our oceans and provides education on the dangers of these discarded fishing nets that are detrimental to our sea life.

 

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Find & Flaunt!


Cocoa Beach, Florida, US-based

Shop Online at Koru Swimwear   

Find Koru Swimwear on Facebook and Twitter

 

 

 
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