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Brand Profile: The Fairies Pyjamas
Written by Eco Fashion World - Wednesday, 25 March 2015
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The Essentials


The Fairies Pyjamas is a clothing brand of unique clothing and accessories, designed, owned and guided by Michelle Lynn Johnson. Inspired by music festival culture and fashion, The Fairies Pyjamas explores whimsical comfortable designs for women and men.

With fairness, fairies and comfort in mind, The Fairies Pyjamas is a play on catchphrases from the 1920s like “The Cats Pyjamas”, "The Bee's Knee's" or "The Dogs Elbows", meaning roughly "the good stuff".

Since 2007 Michelle’s unique clothing has been designed in Canada and produced in Nepal at a fair trade facility.

The The Fairies Pyjamas motto: Be Fair. Be Unique. Be Comfortable.

The Fairies Pyjamas previously operated two boutiques, one in Toronto's bohemian Kensington Market 2009-2014 (awarded BEST STORE in Toronto by NOW Magazine 2013)  and one in the hippy town of Nelson 2010-2014, British Columbia. Since the success of the online store and wholesaling to other retail locations, their brick-and-mortar shops have been closed, and the list of affiliate stores has expanded. The easy to use webstore is the key to this transformation.

The Fairies Pyjamas clothing designs are very popular at both electronic and folk music festivals, while further gaining popularity and fans wherever they go. Some have referred to The Fairies Pyjamas as the “gateway to festival fashion”. Carrying a variety of designs and SIZES is essential to The Fairies Pyjamas.

We hope you find something special at The Fairies Pyjamas -and as always- contact them for any reason.

 

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Ethic-Chic


Working with a Fair Trade facility in Nepal has evolved to also manufacturing the collection in Certified Organic stretchy cotton, organic twill cotton and organic hemp sweatshirt cotton. The stretchy cotton is perfect for the ladies collection like their Leaf Skirts and festival tops. They use organic twill for their belt bags (essential to a festival goers outfit), and they are introducing organic hemp sweatshirt cotton for their sweaters. They are also pleased to introduce recycled PET fleece, made from plastic bottles and once the long life of the garment is done, will be recycled back into a new roll of fleece. It's important to The Fairies Pyjamas that they create positive business practices that benefit all people and our planet.

 

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Find & Flaunt!

 

South Western Ontario, Canada - based

Shop Online at The Fairies Pyjamas

Find The Fairies Pyjamas on Facebook and Twitter  

 

 

 
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