French classics with a twist are the specialty of this up and coming brand by entrepreneur Rachel Liu and former Lacoste designer Antoinette Giorgi. The latter hasn’t forgotten a well-learned lesson—polos and a good shirt are the basics of the Ideo label. But it’s the modern details that make these pieces stand out, such as a ruffle on a sleeve or an “ecofunky” silkscreen graphic on a t-shirt. Ideo also has men and babies collections.
Ideo uses SKAL certified organic cotton from an organization of 800 families in Madhya Pradesh, India, and is developing a small project with 30 families in Peru. Fair trade practices are implemented at every step of the production chain.
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