Eco Fashion World

The Essentials

French classics with a twist are the specialty of this up and coming brand by entrepreneur Rachel Liu and former Lacoste designer Antoinette Giorgi. The latter hasn’t forgotten a well-learned lesson—polos and a good shirt are the basics of the Ideo label. But it’s the modern details that make these pieces stand out, such as a ruffle on a sleeve or an “ecofunky” silkscreen graphic on a t-shirt.  Ideo also has men and babies collections.

Ethic-Chic

Ideo uses SKAL certified organic cotton from an organization of 800 families in Madhya Pradesh, India, and is developing a small project with 30 families in Peru. Fair trade practices are implemented at every step of the production chain.

Find & Flaunt!

Shop online at Ideo Collection. Or find a store near you here .