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The 2012 Observer Ethical Awards were launched in association with Ecover.
In their seventh year, the Ethical Awards support grassroots
initiatives by celebrating projects, ideas, campaigns and activists
influencing sustainable change. The awards include a mix of
reader-voted categories and judged categories. All were voted for and judged in early
May by a panel of ethically-minded celebrities and experts including
Colin Firth and Livia Firth; poet, Ben Okri; supermodel, Lily Cole; and
TV presenter, Ben Fogle.
The winners of the 2012 Observer Ethical Awards were announced at a ceremony on Tuesday night in London hosted by the Observer's ethical living correspondent and TV presenter, Lucy Siegle, alongside the awards celebrity judges and sponsors.
At the awards, renowned primatologist Jane Goodall was honoured with The Observer's lifetime achievement award. The judges recognised her extraordinary contribution to the development of our understanding of the natural world, particularly broadening our knowledge of the habits of chimpanzees, her enduring role in promoting social justice and acting as an advocate for environmental protection.
Here is a full list of the winners:
The Observer's Lifetime Achievement
Dr. Jane Goodall
Sport
Dartford Football Club
Dartford Football Club, an ethical stadium with water recycling, bike racks, grass roof and solar panels. The judges felt it was a great project that engaged with a hard to reach community.
Factfashion - Elaine Barker from Partners in Innovation collecting the
Ecover Ethical kids award for Fact Fashion on behalf of the children
from Ingleton Middle School, pictured with Lucy Siegel and Michael
Bremans, Ecover's Managing Director.
Ecover Ethical Kids
Fact Fashion
Fact Fashion is a project part of the 'Solutions for the planet' program which draws attention to issues, like the conservation of scarce resources to changing behaviours, by producing fashion items that display the powerful numbers associated with these problems. The judges felt it was different from any other awards entry they had seen before.
Local Hero sponsored by The Body Shop
Dr S Oliver Natelson
Dr S Oliver Natelson is a community campaigner that has worked for over 30 years supporting the local wood and nature reserve in Barnet. The judges felt that he is the definition of a hero, incredibly inspiring and informative.
Grassroots Projects sponsored by Timberland
Climate Change Schools Project
The Climate Change Schools Project (CCSP), based in Durham, is a not-for-profit-project that puts climate change at the heart of the national curriculum.
Business initiative sponsored by Jupiter Asset Management
Ecotricity
Ecotricity is a green energy company and supplier and generator of eco electricity and gas and the judges felt that what it is doing will change the energy world.
Blog sponsored by environmentguardian.co.uk
DfID - Hannah Ryder
A blog from a UK civil servant showing how economics, poverty and action to avoid climate change and to protect the environment in developing countries relates to real life. The judges felt that Hannah's blog was well written, talked about important topics and was an effective way of sharing information.
Arts and Culture sponsored by Festival Republic
When China met Africa
A film highlighting the new problems associated with the Chinese expansion in Africa. The judges felt that the power of the film is that is does not make any judgments - it raises a lot of issues and questions but leaves it to viewer to make their own decisions.
Big Idea sponsored by National Grid
SafetyNet
The SafetyNet is a new trawling system that cuts down on the catch and subsequent discarding of juvenile and endangered fish. The judges felt that although this project was still in the very early stage it was one of the most important ideas the world is going to see.
Livia Firth and Lucy Siegel with the Veja team
Fashion & Accessories sponsored by Vogue.com
Veja
Using organic cotton from agro-ecology initiatives in North Brazil, wild Amazonian rubber, and acacia tanned leather, Veja produces trainers and accessories. The judges felt Veja had strong ethical principles whilst creating beautiful products.
Campaigner sponsored by B&Q
Hugh Fearnley Whittingstall
Selected as Campaigner of the year for the second time, Hugh continues to campaign for fish conservation, energy saving and ethical chicken farming amongst other issues.
Ruaridh Nicoll, editor of The Observer (left) and Lucy Siegel presenting the award to the Warren Evans team
Retailer
Warren Evans
Warren Evans produce ethical beds and wooden bedroom furniture, handmade in London.
EFW US based writer Magaly Fuentes-Sagan has a broad range of interests
spanning art, fashion, travel, environmental issues, health and
wellness. With an AS in Fashion Design and a BA in International
Business and Marketing as well as a comprehensive fashion career that
has included couture bridal design, sportswear product development,
visual merchandising, buying and marketing management, Magaly brings the
scope of her experience and passions to her written work.
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