|Inspiring Change Through Design: The ABURY Design Experience|
|Written by Kerstin Tschernigg - Sunday, 01 February 2015|
“It’s in your hands!” – Harper’s Bazaar Germany is presenting a unique open call to international fashion students and emerging designers to preserve world crafts and culture. The ABURY Design Experience is an annual contest in search of emerging designers to create an accessory capsule collection using traditional crafts knowledge from different cultures. Winners will receive a travel and production budget of up to EUR 5,000 and will spend up to three months either in Morocco or Ecuador, creating their collection with local artisans. The collections will be marketed and sold under the name of ABURY and the designer. 50% of the profits will be re-invested in education projects in the respective countries.
Who is behind ABURY?
Andrea Kolb, Founder and CEO of ABURY, is an incredible social entrepreneur, sustainable thinker, and kind person throughout. As the founder of the communication agency Calliope, she later moved to Marrakesh to open The AnaYela, a city "Palace of Inspiration" and acquired a breakthrough success with her artisan ABURY Design Experience with Media Partner Harper's Bazaar Germany, Exclusive Partner KPMG Germany, and many more following and supporting. She shared her secret to authenticity with Eco Fashion World.
EFW: We loved seeing the projects you have conducted and the ones, which are still ongoing, such as the sewing school project for women and ecological educational experiences together with and for children. What has been your most memorable experience so far and why will the winners of the ABURY Design Experience take home valuable lessons learned in Morocco and Ecuador?
Andrea: “There are so many touching moments, but if I have to pick one, it was when I wanted to do my first contract with a crafts community and the head gave me his hand and said: “this is the most valuable thing I have – if this is not good enough, we can’t work together.” And we shook hands and this is how everything started. For the young designers diving into a new culture means opening the horizon and learning to adapt to a completely new situation. Clocks tick differently – and it is a wonderful experience to learn that a different tick can be enriching.”
EFW: The French ABURY Berber Collection designer Yannick Hervy has stated that authenticity both in his designs, of the tools, the technical procedures that are transferred from generation to generation, and his choice of materials are vital for the success for his collection. Andrea, as the Founder and CEO of ABURY Collection, you have also, when moving to Marrakesh, Morocco, opened a city palace called The AnaYela (“Place of Inspiration”). What inspires you and helps you stay authentic in your daily life?
Andrea: “Authenticity means being real, not an imitation, being true to yourself – which probably is the hardest thing of all – because how do I know who I really am? Every day and each experience brings you closer to yourself and especially the challenges you face while diving into another culture, learning about your fears, dispositions, but also about your qualities and strengths, brings you closer to yourself – and therefore helps you to be authentic.”
How to showcase your talent on the ABURY Design Experience --
Applications are now open until March 08, 2015. The requirements?
Participants should be 21 years of age or above, and, if already graduated, applicants ideally should apply within five years of their graduation date. Harper’s Bazaar Germany and ABURY will select 10 designers for the semi-finals. One of two winners will be selected through online voting, and the other by the prestigious jury panel – including Bibi Russell, Fashion for Development; Kerstin Schneider, Editor in Chief, Harper’s Bazaar Germany; Stefan Siegel, CEO, Not Just A Label; Diana Verde Nieto, CEO Positive Luxury; and more.
For further details, please visit ABURY and follow #itsinyourhands.
Kerstin Tschernigg is an international journalist and Metaphysician, specializing in mind-body-soul awareness and international news reporting with a human interest angle. Supportive of eco fashion and passionate about organic lifestyle products, Kerstin feels strongly about the protection of our planet and living a holistic life. She is the initiator of her private charity project One Word Changes, which stands for gender and race equality, mind and spirit education, as well as community-based sustainable development in Africa.
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