The Essentials
After working in ethical/green fashion and apparel manufacturing for a
few years, Ajaiy decided to take the plunge in an attempt to create a
'supply chain of happiness', by impacting the cotton growers, weavers
and ethical apparel manufacturers to create a product with the
conscience intact. Hence the birth of a brand not very far from the
core - Conscience!
Ethic-Chic
At the core of Conscience is what they call a supply chain of happiness. Conscience key fabric is cotton, grown by farmers who are empowered to use
environment friendly practices. The cotton is completely organic, called
eco-logic cotton. The next step of weaving is carried out by equally
responsible handloom practices in the South of India. The fabrics are then
manufactured into fashion items at Sri Lanka Apparel's Garments Without
Guilt certified factories.
Find & Flaunt!
Buy Online at Conscience or So Ethic
Australia. You can also view a list of their
retailers , including stores in India and Sri Lanka.
| 
Guide 
