|DIY: HANDMADE INTERNATIONAL|
|Written by Elena Lipson - Thursday, 30 April 2009|
There is a not-so-little something brewing in the world today, and it has nothing to do with mass produced, cheap, 3-million-of-a-kind “things” fashioned on a conveyer belt. In this marketplace there will always be a big box store offering standard, generic type gift ideas, clothing and accessories. And there may be a place for that kind of purchase along the consumer’s journey. Unfortunately, the ultimate place for all of that ‘stuff’ is a landfill. Imagine giving a different sort of gift. One that you made with your own hands or hand-made by a talented (maybe even local) artisan whose passion and dedication went into each stitch, each fold, and each paint brush stroke. Imagine the expression on the face of a child who received a hand carved toy that is smooth, warm to the touch and can spark the imagination in a myriad of ways. This is what the indie (independent) handmade movement is all about.
Handmade Nation is an independently produced documentary about the rise of the Do-It-Yourself art, craft and design movement. Behind the scenes, there has been a steady growth of artists, crafters as well as normal people with little to no background in any sort of design, picking up a glue gun, needle, canvas, etc., to create something unique and beautiful. Handmade Nation is a movie about these people and the growing trend of looking inward to create something new. This movie enters into a universe that is owned by a tight-knit community connected by a virtual neighborhood around the world and brought to the forefront with blossoming engines such as Etsy and Shopflick.
You don’t have to look far to find your very own creative circle. In this gloomy economy, the DIY movement is a much-needed respite from the constant reminders of the state of affairs. Nothing can permanently replace a fabulous shopping outing and finding the perfect (fill-in-the-blank). But for now, you can add a bit of handmade high fashion to your wardrobe… by making it all by yourself.
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