Eco Fashion World

STELLA MCCARTNEY

Sadly, this fall and winter, animal fur seems to be everywhere, from the catwalk to the high street. So what are some of the alternatives to get that fuzzy look with a clear conscience?

Well, if you’re feeling creative, you could have a go at designing your own! Vegan-fashion house Vaute Couture has just launched a competition to find the perfect eco winter coat. The contest, which boasts a 1000$ prize, is open to trained designer and novices alike, with 100% of the profits from the sales of the coats made from the winning design going to the Farm Sanctuary.

If you’re looking for something off the rack, there are also plenty of luxurious and cruelty free options. At Stella McCartney , the fall 2008 show included her own version of a luxe pelt: a dense fake fur crafted from whorls of hand-tufted yarn. Another eco faux fur worth wrapping yourself in is Loyale’s super soft organic cotton Costilla jacket.

Another way to go is to look for designers who are creating new designs from old fur items destined for the trash. With lots of second hand materials to choose from, Canadians have a  leg up on the game.

LOYALE

Not on our eco fur list, however, are fake furs made from petroleum based synthetics (unless they’re vintage) and greenwashing campaigns that mislead customers into thinking fur is a green product… which clearly it’s not.

Finally there’s the controversial issue of New Zealand possum fur , the little furry animals where introduced in the country by European settlers but have grown to become a real environmental

POSSUM FUR G-STRING

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