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AVEDA Partners with Eco Fashion Week to Cultivate Sustainable Style
Written by Ashleigh Said - Monday, 13 September 2010


If it seems like a natural fit, you are absolutely right! The perfect balance of ecological initiatives and high fashion, Eco Fashion Week Vancouver’s Presenting Sponsor AVEDA keeps a cutting edge style that is all their own.

It’s essential to have the hair and makeup look of the season; it completes the outfit. To make sure of this, AVEDA’s artistic team will be backstage at Eco Fashion Week ready to add the finishing touches that bring the show to life as they send spring/summer 2011 beauty trends down the runway. AVEDA’s goal is to compliment the garments but also give the audience a glimpse further into the designer’s inspiration for their collection. AVEDA may be derived from botanically-based ingredients, but this isn’t your mama’s beauty product from her flower child days. AVEDA represents a new wave of stylish naturalists, proven by the many AVEDA Institutes popping up across Canada - the latest being here in Vancouver. It can even be said AVEDA is reviving the 60’s YouthQuake movement, that is spirited, youthful and now all about our planet!

“We’re thrilled to partner with Eco Fashion Week and inspire awareness around sustainable style. At AVEDA, we are constantly striving to set an example for environmental leadership and responsibility” says Aveda Canada President, Ray Civello. A quote that reinvigorates AVEDA’s mission of Beauty is as Beauty Does.

Off the runway – September is Eco Fashion Week month at Vancouver’s AVEDA Institute. Drop by to see to see AVEDA’s adaptation of the event via window display.

Eco Fashion Week Vancouver Presented by AVEDA: Expect the impact to be devastatingly gorgeous!

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