Eco Fashion World

Yes, it has come to this…despite our best intentions we are forced to give some credit to the new 90210. Sometimes a golden nugget really can be found in the most unlikely places: in this case the latest episode of the series, "Model Behavior”. We’ll spare you the details but basically one “Debbie” (Lori Loughlin) is given the opportunity to shoot a fashion show for Nylon magazine, and this is where the eco chic twist comes in, the brand on the runway is none other than fashionably green favorite The Battalion. Designing sisters Chrys and Linda Wong (aka: the Bat and Lion, hence the name) are on a crusade against the sloppy casualness that has invaded West Coast dressing. Understanding the need for comfort and lush materials, they have been designing a line of contemporary urban clothes made from bamboo and organic cotton that does not compromise on design.

Tailored suits, structured blouses and draped coats are part of the offering at The Battalion, as well as some drool worthy plaid patterned coats and ponchos. The brand is just an example of the thriving eco fashion scene that is developing in LA, look out for many more innovative sustainable designers when we cover LA Fashion Week from October 12th to the 16th. After all, we can’t imagine Brenda (Shannen Doherty) or Kelly (Jennie Garth) would be caught dead in belly baring T’s anymore.

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