Eco Fashion World

EDUN

The British fashion industry is to organise a campaign calling for businesses which operate ethical fashion policies to be rewarded with tax breaks . At the vanguard of the initiative is Harold Tillman, the chair of the British Fashion Council and owner of the Jaeger and Aquascutum brands. According to Tillman, offering an incentive to eco-friendly fashion companies would “make sense for businesses and consumers” across the fashion sector.

The campaign is supported by a number of other leading brands and designers across the UK industry including Vivienne Westwood, George at ASDA, Monsoon and Edun. The London College of Fashion‘s Centre for Sustainable Fashion is also calling on all parties to recognise that to effect change, sustainability and ethical fashion, it must make commercial sense for those involved in the industry.

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