Eco Fashion World

The new H&M 'Fashion against AIDS' collection and the EDUN YOOXYGEN line of designer T-shirts!

After Angela Lindvall and Summer Rayne Oakes, YOOXYGEN and EDUN LIVE present a new edition in the ever.green series with Elettra Wiedemann, top fashion model best known for being the face of Lancôme and holding green causes close to her heart. During her first journey in Africa years ago, she visited the jungle on the Congo border, Sipi Falls and the Kipedo Valley National Park, where she was marveled by a group of young male lions enjoying the first rays of sunshine while they observed a flock of buffalo. “It was an unforgettable experience and one that ties me to Uganda. This is the reason why I have created this t-shirt”. The exclusive limited-edition t-shirt will be available on yoox.com in two versions both for men and women.

Elettra Wiedemann for YOOXYGEN

Another collection that celebrates its third edition is the H&M 'Fashion against AIDS' collection making a statement for safe sex. After the slogan T-shirts of the past two years, you will now find a whole range of items for the pop festival season, including tents, folding chairs and washbags containing everything you need- including of course some condoms! Model Katy Perry is the star in this year's campaign that benefits 25% of the full sales price of each item to four organizations fighting HIV/AIDS among young people: UNFPA (the Population Fund of the United Nations), MTV Staying Alive, YouthAIDS -and of course Designers against AIDS, who presented the idea for FAA to H&M way back in autumn 2006. With the donation money, many new projects have been and will be financed all over the world, including the new International HIV/AIDS Awareness Education Center IHAEC, that opens this June in Antwerp, Belgium.

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