Eco Fashion World

Good news on the policy making front: several governments have issued guidelines to produce fashion in a sustainable way.

In London, the Department of the Environment, Food and Rural Affairs (DEFRA) has launched a consultation process to update the Green Claims Guidance often used by UK apparel brands, retailers and manufacturers. Defra‘s current Green Claims – Practical Guidance was issued in 2003 to assist businesses in making clear and accurate environmental claims in their marketing and advertising. Since that time, however, marketing about the environment has changed in response to increasing public awareness about sustainability and climate change and although the broad principles are still useful, Defra admits that the content of the current guidance is behind its time. 

Meanwhile, the Japanese government has issued a series of guidelines covering the labelling of organic cotton products distributed and sold across the country. The guidelines from the Ministry of Economy, Trade and Industry of Japan have been issued in response to growing concerns that while organic cotton products are now widely available in Japan, the approaches towards labelling have been fraught with inconsistencies, leading to misunderstanding and confusion over the production, distribution and consumption of organic cotton products.

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