Eco Fashion World

Eberjey Greenwear

Each year, October reminds us of the astounding number of women who have been impacted by breast cancer. Whether you have been treated, or had someone close to you undergo the battle, breast cancer month enables us all to actively contribute to awareness, research and prevention campaigns with everything we do: particularly in the eco fashion realm.

Marilyn Minter Tote

The response from ethical designers has been tremendous, with many taking the lead to create pink apparel, totes and accessories that are both charitable and sustainable. While there are hundreds of ethical, fashionable initiatives to show your support for breast cancer prevention, we’ve chosen a range to whet your appetite:

Fashion Philanthropy always donates 10% of its proceeds to the charity of your choice (in this case, choose Susan G. Komen). So, select clothing items in the “pink sale” category, like the Toggery Heidi Tunic Top. Gretchen & Grace Greenwear , offering brands like EcoSkin, Loomstate and Kelly B., will also donate 10% of its online sales to breast cancer research and awareness.

Love Will Win

New Zealand-born supermodel Rachel Hunter has joined forces with The Warehouse to launch a limited edition collection of “Positively Pink” t-shirts on sale throughout October as part of The Warehouse’s “Think Pink” campaign to raise money for The New Zealand Breast Cancer Foundation. Available from $29.99, $5 from each item purchased will be donated to the NZBCF. Rachael will also sell limited edition eco bags this month for $2 with 100% of proceeds going to the organization.

For t-shirts that make a supporting statement, check out The Breast Cancer site’s “Love Will Win”. These organic cotton shirts are produced in the Tamil Nadu region of India by a cooperative of Franciscan nuns. For each shirt purchased, the site will fund 1% of a mammogram.

Feral Childe

For “pink” eco style that’s more high-end, head to Intermix for contemporary artist Marilyn Minter’s contribution to the cause: a tote printed with a still from Minter’s film Green Pink Caviar. A portion of the profits will go to benefit Breast Cancer Research via Bright Pink, a national non-profit that provides education and support for young women at high risk for breast cancer.

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