Eco Fashion World

Amsterdam Fashion Week kicks off tomorrow night! The Dutch sure know their sustainable style and we’ve compiled a list of not-to-miss events…as well as a couple of shops where you might find the perfect outfit to attend them:

1) Ik! Ik! Ik! Fashion by Mediamatic
Mediamatic Duintjer CS - Vijzelstraat 68 - www.mediamatic.net
Open source DIY fashion of the Paris Fashion collective Andrea Crews. ‘Show me what you wear and I will tell you who you are’. Interactive exhibition, 18 July at 20.00h, about self presentation with a new & exiting life for the Fashion mountain.

2) WORN_RELICS© - SPRKMRT
SPRMRKT- Rozengracht 191-193 - www.sprmrkt.nl - www.wornrelics.com
WORN_RELICS is a unique new space where the history and future of clothing can be collected and archived created by Ruby Hoette. It is based on the idea that clothing is a relic, something treasured for its past associa°©tions. Clothing actually acquires value through being worn. WORN_RELICS© will be launched on the 20th July 2008 from 14.00 till 18.00h.

3) Flore Zoé & Jessica Joyce in Progress, ‘...& NOW, WATER!’
Studio Apart #2 - Prinsengracht 88 - www.studioapart.com
Photographer and Fashion designer meet. The collaboration between Flore Zoé and Jessica Joyce is a unique fusion of photography and fashion. The exposition ‘en NU! WATER!’ will be at gallery Studio Apart #2. To be opened at 24th July from 17:00 – 21:00, during AIFW.

4) Total Rubbish: Desycling Waste Values - Platform 3, Lloyd Hotel & Cultural Embassy - Oostelijke Handelskade 34 Launch Opening: Saturday 19th July 2008 Time: 4pm
A work in progress. Witness the ‘desycling’ of waste into a high-end fashion statement. As we become evermore aware of the effects our lifestyles have on the planet, there is great purpose in re-questioning the value that waste and creativity can offer us.

5) Lady Day - Hartenstraat 9 - T 020 6235820 - www.ladydayvintage.com
Established over three decades ago, Lady Day is an institution in the world of vintage and second-hand clothing In Amsterdam it is the favorite destination and hangout for the local fashionistas, designers and stylists.

6) Zipper – Huidenstraat 7 - www.zipperstore.nl
Zipper stands for re-freshing... re-designing... re-cycling... re-inventing... re-creating... re-producing... one of a kind clothing. Zipper is the place to go for an extensive style surf.

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