Eco Fashion World

Global sustainability leader Aveda™ and non-profit organization Green America have awarded BOHO Magazine the prestigious 2009 ‘Aveda Environmental Award for Magazines’ in the New Launch category. After just one year in operation BOHO Magazine is the first fashion and beauty magazine to receive this award.

In 2005 Aveda™ partnered with Green America to found the Aveda Environmental Awards for Magazines. Akin to Aveda’s™ corporate leadership in environmental and social sustainability, this award recognizes the achievement of magazines committed to environmental leadership in an industry where tragically, less than 2 percent of all magazine paper contains any recycled content. Collectively, Boho and the two other category winners, have saved 64,794 trees, conserved 20,60 BTU’s of energy, saved 5,653,166 pounds in greenhouse gases, conserved 30,068,235 of wastewater, and 1,455,240 pounds of solid waste.

Since its launch in 2008, BOHO Magazine has been committed to promoting eco-conscious products and practices, and using complementary eco-minded packaging. BOHO has ushered a new era for fashion magazines by delivering high fashion and beauty tips while also significantly reducing its impact on the environment. While similar high gloss magazines would require 296 tons of virgin wood from the forest, BOHO magazine prides itself on the fact that it uses none. “We knew that the only way we would launch a print publication was if we never cut down a tree to do it,” says Editor-in-Chief Gina La Morte. “BOHO’s commitment to using 100 percent recycled post-consumer waste paper is as much a part of our mission as is the gorgeous green content we put on its pages.”

BOHO is the brainchild of Editor-in-Chief Gina La Morte, founder of the award-winning website www.TheStyleDoctor.com. The magazine is available at bookstores and newsstands in over 37 countries including Barnes & Noble, Borders, Whole Foods, Target, Universal News and supermarkets and drugstores nationwide.

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