| BE PART OF THE SHIFT |
| Written by Manuela Castiglione | |
| Thursday, 31 December 2009 | |
After the big launch in July 2009 THEKEY.TO , the international event for green fashion, sustainable lifestyle and culture arises to its second edition. From January 20-23, 2010, the new unique fair of the Berlin Fashion Week entirely focused on sustainable fashion unites over 50 of the most cutting edge labels in the international green scene. In its new elegant location, THEKEY.TO will showcase brands like Van Markoviec (The Netherlands/Poland), Knowledge Cotton Apparel (Denmark), Studio Jux (The Netherlands), Milch (Austria), Itsus (Canada), Banuq (Italy), Komodo and People Tree (UK). Furthermore the fair presents a strong selection of upcoming Berlin based brands, including Slowmo, Jovoo, Pamoyo, and Isabelle de Hillerin. In addition, a variety of bags and shoe brands such as Kontiki, Sakku and Snipe will exhibit. THEKEY.TO is a platform on sustainability providing exchange of information, culture and spontaneous networking. The event program – the shift sessions - will include a forum (January 21 at 5 pm), daily expert workshops with international guest speakers and parties. The event takes place in the 'Magazine in der Heeresbäckerei', Köpenickerstrasse 16/17, 10997 Berlin.
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