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| Written by Eva Anastasiu - | |||||
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This month d&a innovates again by announcing the launch of the d&a green market, a sustainable trade event encompassing the world of fashion, lifestyle, design and community that will be will be launched during the Los Angeles Spring market (October 17-19). The juried show will focus on sustainability while maintaining the highest standard of design integrity. So far Edun, Stewart & Brown, Loomstate, and Namaste Green House are all confirmed to show at the new venue.
Even though this is a first for the green market, these agents are no newbies to sustainability, they have been steadily promoting eco designers at their events for the past two years, offering them gifted space in a dedicated “Green Room”. The show has also been praised for walking the talk by providing proper waste disposal, biodegradable plates and utensils in the café, being held in natural light and even using green cleaning supplies! So what can we expect with this new development? “Our aim is to get the best in sustainable design under one roof,” explains co-founder Ed Mandelbaum. “That’s a service to our retailers, and it’s a service to the vendors too, because not
only is there branding strength in numbers, but they can all learn from each other, as well. We stepped into the Green arena because it is something we personally believe in, however, in order for green to have any longevity, it has to work as a business. d&a green market is our way of showing the world that you really can do well by doing good.” Adds Barbara Kramer “We believe that ‘green’ is not a trend but rather a way of life.” If you want to apply to be a green market exhibitor, go to www.designersandagents.com .
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This is how it goes down behind the scenes: before the clothes get to your hot little hands, they go through a long chain of production and distribution, one of the last links being the fashion markets or tradeshows. As far as these go, few are as influential and respected as
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