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ECO CHIC HONG KONG
Written by Abigail Doan   
Friday, 07 November 2008
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It’s not everyday that Hong Kong’s glitterati are alchemized into green gems, but this was the case on Thursday, October 30 when celebrities and socialites gathered at the W Hong Kong for Eco Chic HK, an eco fashion event showcasing some of the hottest sustainable fashion labels currently on the scene. The star-studded event was organized by Christina Dean and the Hong Kong non-profit, Green2Greener, and served as a celebratory, fashion-forward occasion to promote environmental sustainability, both locally and globally.

ecochic-hk-event_1475_70415.jpg The green carpet that sprouted outside of the W Hong Kong was also an occasion for attendees to donate couture garments of their own that were later auctioned to benefit socially and environmentally responsible charities. The World Wildlife Fund, Civic Exchange, Friends of the Earth, and The Saint James Settlement were all beneficiaries. It was a great way to usher in the new fusion of luxury and sustainable style in a city known for high-end retailing and elite shopping.

ecochic-hk-event_1475_70439.jpgThe eco fashion runway show of the night featured eco couture by international designers Diane von Furstenberg, John Rocha, and Thakoon; vintage designs by Chloe, Dior, Chanel, and Versace; and local design stars such Barney Cheng, Cecilia Yau, Kanchan Panjabi, Ruby Li. Ready-to Wear eco labels included eco chic designs by Bahar Shahpar, Cri de Coeur, Deborah Lindquist www.deborahlindquist.com, Eco Boudoir www.eco-boudoir.com, Lara Miller, Meiling Chen, Mika Machida, and Popomomo, to name a few.

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CHRISTINA DEAN
Given that the night promoted recycling covetable vintage pieces for charities while also highlighting some of the freshest, most innovative designs in the eco fashion world, one might conclude that Hong Kong’s fashionistas are indeed on the path to ‘green and greener’ attitudes. Recycled chic might be slow to catch on in a cosmopolitan city known for sleek architecture and shiny facades, but the positive spin seems to be the increasing acknowledgment that sustainability must infiltrate the luxury goods market (and the markets overall) if fashion is to survive in this fragile global economy. The promotion of eco textiles and cleaner manufacturing practices, not to mention improved labor laws, must also be embraced in a hemisphere that has, to date, not been known for the greenest, fairest standards. Top down or bottom up, Eco Chic Fashion is here to stay, as it seems as if every one wants a piece of the action as a means to promote lasting, sustainable style that redefines luxury as we know, wear it, and share it.

 

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Eco Fashion Fact

Custom-Made or Tailor-Made

We can also call it demi-couture or made to order. The classic example is the men’s suit that’s made by a tailor who takes body measurements and produces a suit unique to every customer.  The reason we consider it “eco” is that you get exactly what you want and therefore are more likely to love it longer.
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