Eco Fashion in ShangHai China January 2009 Ethical Fashion

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ECO CHIC SHANGHAI

Written by Abigail Doan

Friday, 30 January 2009

Following on the success of last October’s Eco Chic Hong Kong fashion extravaganza, the Hong Kong based non-profit, Green2Greener, has once again dazzled Asia’s fashion runways with its recent gala, EcoChic Shanghai. The January 12 event featured more than forty international fashion designers who shared the catwalk for the first time in mainland China as a high-profile opportunity to showcase and promote environmental sustainability in this part of the globe. The star-studded occasion was generously supported by leading financial firm UBS, and is part of the UBS Greater China Conference 2009, which is focused on sustainable development.

VINTAGE JUMPSUIT

EcoChic Shanghai highlighted three different components of eco fashion: Ready-to-Wear, eco-couture, and incredibly gorgeous vintage garments. More than fifteen R-t-W labels from around the world, including three outstanding designers from China, showcased their sustainable collections alongside eco-couture designs from international superstars, Diane von Furstenberg, Thakoon, Johanna Ho, and Nathan Jenden. The event also promoted vintage collectible garments as the epitome of fashion-forward recycling, with edgy and glamorous remakes favored by celebrities such as Kate Moss and Maggie Cheung.

CECILIA YAU

As stated by the show’s organizers, “The fashion industry is second only to agriculture in terms of the consumption of water worldwide while the production of cotton alone is responsible for the use of 25 percent of the world’s chemical pesticide. Eco-fashion not only makes use of eco-friendly textiles, such as organic cotton, silk and hemp, but also seeks to use reconstructed clothing, with an eye to making the fashion industry more environmentally friendly.”

NATHAN JENDEN RECYCLED SARI DRESS

The evening’s roster was incredibly impressive and certainly a great prelude to the International Year of Natural Fiber. Innovative eco-couture designs by Thakoon, Johanna Ho, Elena Garcia, and Nathan Jenden redefined the haute-chic possibilities for soy, bamboo, and recycled luxe fabrics, handcrafted-paper included. An international line up of the chicest green designs by Bahar Shahpar, Crossley, Eco Boudoir, FIN, Lara Miller, Meiling Chen, Mika Machida, Popomomo, and Sublet Clothing, to name a few. Chinese R-t-W labels included outstanding examples of sustainable style and tailoring by ICICLE, Jade en Pluse, and Nuomi. Eco

MADAME MARIE HEMP GOWN

chic couture by Cecilia Yau, Gu Yi, He Yan, Jenny Ji Liu Wei, Liu Xing, Lu Kun, Gu were just a few of the stand outs from the Chinese fashion design scene that is really gaining momentum now that shows like this are being highlighted as the ultimate in high fashion and smart-chic dressing on the international scene.

EcoChic Fashions: http://www.ecochicfashions.com/

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