| ECOCHIC GENEVA 2010 |
| Written by Abigail Doan - Wednesday, 18 November 2009 | |
REEM ALASADI
Geneva, Switzerland is not typically known for its celebrity designer runway events, but this will change soon with the arrival of EcoChic Geneva on January 20-21, 2010. To celebrate the conclusion of 2009’s International Years for Natural Fibers, the Hong Kong based non-profit Green2Greener will collaborate with the United Nations Conference on Trade and Development (UNCTAD) to host a series of activities that will highlight the importance of natural fibers and biodiversity in sustainable development strategies. Included in this collaborative effort will be the launch of a Sustainable Design Exhibition and Competition, and a dramatic EcoChic Fashion Show featuring sustainable and ethical ready-to-wear and eco-couture created by fashion designers from around the globe. 
REEM ALASADI
2010 is the International Year of Biodiversity, so it seems fitting that Green2Greener’s organizers have carefully selected a broad range of fashion talent from all corners of the globe. Eco and ethical ready to-wear designers scheduled for the runway presentation include Bahar Shahpar, Deux FM, Elena Garcia, Fin Oslo, Kumvana Gomani, Lalesso, Leila Hafzi, Noir, Nixxi, The Andean Collection, and Shazia Saleem, to name a few. 
LALESSO READY TO WEAR
The event’s eco couture line-up features a true cross-section of global design stars whose presentations will highlight the beauty and promise of natural fibers and sustainable fabrics. Alexandre Herchcovitch (Brazil), Diane Von Furstenberg (Belgium), Thakoon Panichgul (Thailand), Maciej Zien (Poland), John Rocha (Ireland), Evgeni Petkov (Bulgaria), and Reem Alasadi (Iraq – UK) are all included in the amazing couture roster. 
ALEXANDRE HERCHCOVITCH
EcoChic Geneva will take place at the Palais des Nations, the UN headquarters in Geneva. The event will commence with a one and a half day seminar, which will address the importance of integrating social, economic and environmental sustainability into corporate strategies. 
JOHN ROCHA READY TO WEAR
EFW’s NYC and European fashion correspondent Abigail Doan will continue to cover the event in the days leading up to the January 21st runway show and there after. Stay tuned for more eco fashion profiles on EcoChic Geneva 2010.
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Comments (1)
Hmm written by 2010 Registry cleaners, January 10, 2010
I never really get the ideas about fasion but I have to say these look GREAT!
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