|Written by Abigail Doan - Thursday, 14 January 2010|
With February’s fashion weeks now on the event horizon for 2010, it is refreshing to have a new spin on global fashion initiatives with EcoChic Geneva taking place in Geneva, Switzerland next week. The two-day gathering will be call to action for environmental biodiversity, as both couture and ready-to-wear eco fashion designers help to illustrate new models for sustainable fashion design, ethical sourcing, and our future role as conservation practitioners.
More than 500 prominent figures from government, international organizations, and the fashion and cosmetics industries will meet for EcoChic Geneva at the Palais des Nations to kick off the United Nations 2010 International Year of Biodiversity . This much-anticipated event is co-organized by UNCTAD and the Hong Kong charity Green2greener , whose previous EcoChic fashion events in Asia have assembled both well-known and emerging designers for similar eco chic runway presentations.
EcoChic Geneva has upped the ante this time around with an in-depth business seminar and travelling fashion exhibition. The overall agenda will highlight our need to explore the role that governments, businesses, and consumers might play in promoting and supporting biodiversity conservation and the sustainable use of natural resources.
The event’s organizers anticipate that “the EcoChic Geneva Fashion Show will demonstrate how the fashion industry can inspire greater engagement in biodiversity conservation and raise awareness about the broader sustainability debate. The EcoChic Geneva Exhibition, which will be open for two weeks after the fashion show at the Palais des Nations, will explore the multi-faceted nature of sustainable fashion. In particular, it will focus on how the fashion and cosmetic industries can contribute towards biodiversity conservation as well as provide social and economic benefits for communities in developing economies.”
At a time when the term “sustainability” has perhaps become too vague a term to be properly implemented, an event like this will perhaps create a much-needed focus and consensus on the steps required for key parties to work and act in tandem for the benefit of our fragile planet.
“Through the viewpoint of the fashion and luxury industries, businesses will gain a fresh perspective on the role that they can play in promoting and supporting biodiversity conservation through their internal operations and global supply chains, their strategic ability to strategy debates. Meanwhile, governments and international and non-governmental organizations will be offered a valuable opportunity to learn more about the intrinsic value of biodiversity and its important links with the promotion of creative industries for trade and development gains. – EcoChic Geneva organizers
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