| GERMAN GREEN |
| Written by Kim Poldner | |
| Friday, 02 January 2009 | |
Are you starting the new year scheduling major events to attend? Don't miss Germany in that case! In July we already reported on fashion fair Premium that showed some major green influences. This must have been a great success since the next Premium will completely focus on sustainably produced fashion. With this strategy, the high level event shows that eco fashion has really come out of its dusty corner and is modern, trendy and stylish (from the 29th to the 31st of January in Berlin) From the eastern part of Germany you can continue your travel to the western part to Innatex. The city of Hofheim hosts this 24th edition of the world's leading fair for organic fashion from the 7th to the 9th of February. With the motto 'Branded by Nature', Innatex stresses the fact that nature is increasingly becoming a trademark. With the gaze of international trade firmly fixed on the widest available spectrum of products from a “natural source”, this is the place to be for the global natural textiles sector.
The last stop of your German tour will be Nuremberg where Biofach will open its doors from the 19th to the 22nd of February. This world organic trade fair attracted 45.000 visitors in 2008 and is expecting even more this year. Although the focus is on organic food products, over 190 natural and organic textiles exhibitors will present their products. Altogether, Germany is definitely worth a trip!
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| Customized
This verb points to the creative process of altering a consumer product towards the personal taste of the individual. An example of customization or personalization is a dress that you buy in the store and alter yourself towards your taste or you have someone else alter it for you.
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