Eco Fashion World

Contemporary clothing label goodone is taking to the streets with a noble message, a strong focus and a fierce dose of style.

Edgy, colorful and truly special, UK-based goodone was introduced in 2005 by Nin Castle and Phoebe Emerson, a duo determined to turn one man’s trash into another man’s treasure. Opening their eyes to the mountains of waste produced by the fashion industry as a result of mass production, Nin and Phoebe have set their sights on taking garments that have been thrown out and puzzle-piecing them into haute new styles.

In addition to goodone’s super cool collection of fashion items and their socially ethical entrepreneurial spirit, the label is steadfastly involved with charitable organizations and educational work, offering presentations and seminars and providing consulting services to other industry brands/retailers wanting to re-work their own waste. goodone is good for all!

And now, for some exciting news … goodone is hosting a Studio Sample Sale in London this Friday, October 2nd at 3pm. For the first time, they will be offering a unique service to 'design-your-own' goodone piece. goodone designs are made from a variety of recycled garments such as t-shirts and jumpers, which means there are endless opportunities when it comes to selecting color and fabric combinations for the designs. Attendees will have the opportunity to choose a goodone design (past or present); select the size for the garment; pick favorite colors and fabrics from their shelves. They will then put it in a pack for you and within a couple of weeks they will pop your specially made goodone garment in the post, ready for wear!

Head down to Studio 1 B, 2-4 Southgate Road in London this Friday to check it out, or ring the studio at 0207 249 01 99 for more information.

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