| KELLY HOPPEN FOR EARTH COUTURE |
| Written by Magaly Fuentes - Tuesday, 13 July 2010 | |
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Kelly Hoppen is a world renowned interior designer who has been translating inspiration from her travels, particularly her visits to the Far East, into the transformation of interior spaces for over twenty years. Her design philosophy exudes clean elegance represented by a perfectly balanced mixture of natural tones and textures. Earth-Couture is a collection of loungewear launched in 2007 by Meleni Bharwani that embodies a sense of calm while representing environmental awareness. Particular care is taken in choosing materials such as certified organic cotton. The ethical approach in Earth-Couture business management stretches beyond fabric selection to every facet of the business model.
The two, Kelly Hoppen and Earth-Couture, have now joined forces in an exciting venture; a new collection of luxurious loungewear made with organically sourced natural cottons in the muted color schemes Hoppen is so known for. Flattering lines and details with attention to supreme comfort and style make the items in the collection perfect for travel, yoga, pilates, errands, a casual lunch date, a walk in the park, or just relaxing. The soft and stretchy organic fabrics are colored with natural dyes, all packaging is made from recycled materials, and transport is by boat and road with carefully planned logistics to ensure minimum carbon footprint. With every purchase made from the collection, Earth Couture donates natural plant-based mosquito coils to children in Africa to combat diseases such as malaria and aids. One coil gives 8-10 hours burning time which affords a child in Africa an uninterrupted night of sleep. With items retailing from £55.00 to £225.00, the collection will be available for purchase from the Earth Couture website and select stores throughout the UK in the latter part of this summer.
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