| MIDNIGHT IN THE GARDEN OF SUSTAINABLE STYLE |
| Written by Eva Anastasiu | |
| Monday, 10 November 2008 | |
THIEVES
The fun began at 10am with the Sustainable Style Show: this event raised consumer awareness around fairly traded, locally and ethically produced products, as well as those made from sustainable materials. With the rise of environmental consciousness, consumers are making an increased effort to make smarter shopping choices, yet “greenwashing” has created confusion around what is truly sustainable. Here, the labels were pre selected according to a set of rigorous criteria and choices were plentiful. We particularly enjoyed Montreal label Deux FM, Nixxi and Green Girls.
DEUX FM
From the cosmetics and hair care products used on models, to the printing process, food and beverages, décor elements, lighting and energy source, The Green Gala aimed to inspire other event planners to lighten their footprint, while at the same time shining a spotlight on the potential that sustainable fabrics have to make evening wear and couture clothing. Go to www.fashiontakesaction.com for all the details.
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