Eco Fashion World

Gorgeous models in bamboo designs, local sewers behind their machines and international journalists wearing paper folded hats to protect against a burning sun. These were the main features of ModaFusion's fashion show in a slum in Rio de Janeiro. With a view on the local garbage dump, ModaFusion launched her second Couture Ethique collection. The collection was designed by French-Canadian designer Bianca Kuttickattu and inspired on Brazilian fauna. Together with local designers, Bianca had translated traditional techniques such as embroidery, fuxico and silk painting into high fashion pieces. A remarkable characteristic throughout the collection were the 'church windows' that gave a modern look to the collection. All items were made of sustainable materials such as PET, organic cotton, cruel-free silk and bamboo.

The collection had been developed with four cooperatives in different parts of Rio de Janeiro. Justa Cor (Maré), Instituto Salamanca and Coroa (Santa Teresa) and Coostuart (Santa Cruz). The last one, Coostuart, hosted the event in their new building with ateliers, a shop and offices. It was the first time that the women who had put their creative skills into beautiful fashion, met journalists and possible buyers. They were proud to carry some of their designs onto the catwalk while their lovely daughters and nieces modeled others. Together they closed the show with samba dancing provided by musicians playing their instruments under the palm trees.

The event was held on the last day of Rio Fashion Week and was attended by journalists from Tokyo, Geneva, Paris and New York, the cultural attaché of the French embassy in Rio de Janeiro and several national press such as O Globo and MTV.

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