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NOW SHOWCASE CURATES ECO-FASHION DESIGNERS FOR NYC FASHION WEEK
Written by Erin Bell - Thursday, 17 February 2011
 
ADIE AND GEORGE
 

The sun is beginning to peek through the clouds of New York City, fashion models are abound, flashing bulbs of photographers are plentiful, and design parties are the talk of the town; it is safe to say that fashion week has descended upon NYC. The fall trends have begun to emerge for 2011 and sustainable style has proven itself to be a trend that is here to stay. This weekend, the NOW'11 showcase will take the spotlight by displaying ethically produced fashion designs from emerging labels that help to redefine local and sustainable design for NYC.

As their 6th semi-annual event in New York, the NOW Showcase collaborates each season to cultivate a devoted community of buyers, editors, and eco fashion followers under one roof to celebrate and promote ethical living and sustainable design. This premier ethical trade show aims to foster community by offering a platform for eco-buyers and editors as well as a forum for participating designers to forward their designs and sustainable initiatives in a more collaborative and streamlined fashion.

Being held February 19-21 at the Terminal Building (651 West 27th St), the NOW '11 will be showcasing the designs from both new and returning designers. There will be cocktail hours from 4 – 6:30 p.m. sponsored by Gypsy Tea and Fair.Vodka. What better way to end fashion week, than with beautiful eco-design and healthy cocktails?

NOW Showcase Featured Brands Include:

Adie and George - A collection of flowing eco knits made from soft color dyes of plants indigenous to California.

 

 

A.D.O.
 
A.D.O. - A line of comfortable clothing designed for the active woman using the Indian tradition of natural herb dyes.

 

 

ANDY LIFSCHUTZ
 

Andy Lifschutz - Artisan-style jewelry incorporating raw elements such as reclaimed metals, wood, bone and stone.

 

Chem Line - Vintage-inspired and classically tailored women's collection using sustainable and organic textiles and materials.

 

 

CREEM
 

Creem - Sustainably-produced active wear inspired by their soft and luscious fabrics.

 

EcoSkin - A collection of chic, modern styles in soft, luxurious fabrics created by an environmentally responsible production process.

 

 

g=9.8
 

g=9.8 A line of refined and feminine French lingerie made from the fibers of white pine trees and delivered through recycled cardboard boxes.

 

 

HEIDI ROLAND
 

Heidi Roland - Jewelry and accessories collection that incorporates sustainably sourced leather and feathers.

 

JoAnn Berman - Imaginative woman's apparel pulled from vintage fabrics, recycled clothing, and a variety of fabrics and mixed mediums.

 

 

JULESELIN
 

Juleselin - A collection of jackets, sweaters and dresses, made from organic and recycled fabric, featuring feminine details.

 

 

 

KELLY LANE DESIGN
 

Kelly Lane - High quality, eco-friendly clothing based on bold compositions of color, print, and line to form flattering silhouettes.

 

Lip Stockist - Cruelty-free creamy lip conditioners made from 100% natural and organic ingredients in sleek, biodegradable packaging.

 

 

NATURE VS FUTURE
 

naturevsfuture - Architecturally based collection constructed from a variety of sustainable fabrics utilizing local production.

 

Rica Bath and Body - Indulgent, natural handcrafted bath and body therapies.

 

SDN - A noir-chic collection for women and men featuring sustainable fabrics, and re-worked vintage and upcycled clothing.

 

 

SOHAM DAVE
 

Soham Dave - Working with local artisans to promote fair trade, this line of contemporary women's apparel, handbags and jewelry uses  traditional hand woven Indian textiles, hand block prints, and natural dyes.

   

Titania Inglis - Experimenting with geometric shapes, bias cuts, detailed seaming and vintage references, this apparel collection is made from conscientiously sourced organic fabrics and vegetable-tanned leather.

 

TKhares Jewelry - Delicate, sculptural nature-inspired jewelry made from silver and enamel, often casting natural found objects.

 

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