Eco Fashion World

Pitti Uomo is the most important trade show for the representation of Italian ready-to-wear mens collections, attracting a multitude of buyers from all over the world. The fair is rather chaotic and full of things to see: the strongest trends this year are those of vintage and craftsmanship. 

The collections of Argeade Revival fully reflects the heritage trend at Pitti. The brand uses only certified GOTS fabrics.

Italian vegetable tanned leather and 100% German felt is used for the range of products made by Hard Graft. Travel bags, wallets, iPhone and iPad cases, MacBook sleeves… all characterized by a very masculine style.

Hell’s Kitchen uses strictly recycled inner tubes and car seat-belts, bringing them back to life in the form of bags, helmets, notebooks…

Sciarpa Lardini is a brand of eco-scarves.  All the products are made from pure cashmere that has been dyed naturally with herbs, roots and leaves. Soft neutral tones are the hues of this season and thanks to a gauze-effect process, the scarves are beautifully light weight. 

Maki

FOR HER…

Maki creates circlet-hats with vintage fabrics and found objects (this brand was in another nearby location called Pitti W, a selection of womens capsule collections).

The Spanish designer Patricia Urquiola who has lived in Milan for years, set up the area “The Slow Factory” by Bonotto. Under a ceiling from which hung one thousand pieces of cloth, she has impressively covered a variety of objects with colourful fabrics for this show.

All photos by Laura Molteni.
EFW writer Laura Molteni is a freelance Italian journalist, cross media web editor and photographer, specialized in design and eco-fashion/textiles.