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Pitti Uomo Italy
Written by Laura Molteni -
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Argeade Revival
 

Pitti Uomo is the most important trade show for the representation of Italian ready-to-wear mens collections, attracting a multitude of buyers from all over the world. The fair is rather chaotic and full of things to see: the strongest trends this year are those of vintage and craftsmanship. 

 

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Argeade Revival

 

The collections of Argeade Revival fully reflects the heritage trend at Pitti. The brand uses only certified GOTS fabrics.

 

 

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Hard Graft

 

Italian vegetable tanned leather and 100% German felt is used for the range of products made by Hard Graft. Travel bags, wallets, iPhone and iPad cases, MacBook sleeves… all characterized by a very masculine style.

 

 

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Hell's Kitchen

 


Hell’s Kitchen uses strictly recycled inner tubes and car seat-belts, bringing them back to life in the form of bags, helmets, notebooks…

 

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Sciarpa Lardini


Sciarpa Lardini is a brand of eco-scarves.  All the products are made from pure cashmere that has been dyed naturally with herbs, roots and leaves. Soft neutral tones are the hues of this season and thanks to a gauze-effect process, the scarves are beautifully light weight. 

 

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Maki

 

FOR HER…

Maki creates circlet-hats with vintage fabrics and found objects (this brand was in another nearby location called Pitti W, a selection of womens capsule collections).

 

 

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Patricia Urquiola

 

The Spanish designer Patricia Urquiola who has lived in Milan for years, set up the area “The Slow Factory” by Bonotto. Under a ceiling from which hung one thousand pieces of cloth, she has impressively covered a variety of objects with colourful fabrics for this show.

 


All photos by Laura Molteni.
EFW writer Laura Molteni is a freelance Italian journalist, cross media web editor and photographer, specialized in design and eco-fashion/textiles.

 

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Last Updated ( Sunday, 12 February 2012 )
 
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