Eco Fashion World

Carioca’s can be sure to welcome a sustainable summer with Rio Fashion Week’s theme of “ReThink ReCycle & ReNovate”. The event’s host, Sebrae, came up with the slogan, surfing on the wave of the eco trend that continues to spread in the industry. Alberto Bruno of Sebrae comments: “Rio is, after Sao Paulo, the second fashion capital of Brazil and we need to show that we think about more then glamour. Our January edition saw a focus on social brands that are being produced in poor communities. In this edition we shine a light on the environmental side”. Sebrae took a stand in their VIP area, which was decorated as a library of sustainable materials and design objects. With participants such as Habto, Fibra Design and Osklen and his Instituto E, they managed to gather the crème-de-la-crème of Brazilian sustainable fashion and design. National newspaper O Dia hoped on the eco train with their variant of ‘This is Not a Plastic Bag’ that was given out to the press.

The ReThink theme was a good warm up for the city that will host the Ethical Fashion Show South America, in June 2009.

Photos curtesy of Rodrigo Maia.

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