| SOCCER FEVER |
| Written by Kim Poldner - Monday, 07 June 2010 | |
Warming up for the Worldcup? Then watch with grace, because eco fashion in football has finally arrived. Nike has produced environmental friendly jerseys for all teams made from recycled polyester. "We equip our athletes with new jerseys, which not only [...] optimize physical performance, but also manage to have less impact on the environment since they are made from recycled materials", said Charlie Denson, president of Nike. But "green" does not mean less effective as these jerseys include a technology enabling them to remain dry and maintain a proper body temperature. Aside from Nike's fashion forward adoption of green, we're also excited to learn about the green buildings that blossom in South Africa. The Moses Mabhid Stadium in Durban features an array of eco-worthy design features and it doesn’t hurt that it’s pretty amazing looking — especially at night.
Set as favorite
Bookmark
Email This
Comments (1)
Nice post! written by Haute Verte Couture , June 09, 2010
Great take on Eco Fashion for the masses! I've been waiting years to see Eco Fashion come into the realm of sports and this is an encouraging mark of some major movement. Nicely done :)
Write comment
|
|
Subscribe to this comment's feed
Show/Hide comments
Show/Hide comment form
| < Prev | Next > |
|---|
