Remarkable Dutch design is visibly expanding its frontiers beyond the
artistic conceptual paradigms, becoming increasingly famous for its
numerous developments and solutions towards sustainability.
Three main contests (The Green Architecture Competition, The Green Design Competition, and The Green Fashion Competition) gathered within the network platform The Green Collective
to help establish this lovely flat country, well known for its
tolerance and water engineering, into a green power showcase of renowned
and younger designers with conscious appeal.
The platform aims to set a converged basis for varied sectors of the creative industry promoting entrepreneurial solutions in the direction of sustaining biodiversity by supporting interdisciplinary collaboration and stimulating a shift to a more ecological economy.
- Dutch brand focused on social and ecological integrity
In the course of Amsterdam International Fashion Week SS13 (July 11th - 15th), the Green Collective presented a careful selection of the last two season's participants of the green fashion competition, as well as the finalists of the last edition of the green architecture and design contests. The expo was hosted by Umsjatka Studio based in Amsterdam and built using lightweight, recycled and low energy materials in a clean and sophisticated scenery.
In general terms with respect to architectural eco developments, strategies were presented aiming to incorporate diversified ecosystems within urban spaces, to engage citizens and neighborhoods into action to strengthen urban biodiversity, and to contextualize political actions and tax systems as tools for motivating people to create specific habitats in their own environment. Multiple purpose structures approaching symbiotic connections between nature, the city and eco-solutions recalled a distinct view over metropolitan systems.
Xylinum by Jannes Huelsen - stool made out of cellulose generated by genetically modified bacteria
Subjects of fundamental human concerns such as water and food shortage and the ensurance of essential pollination were addressed through projects of products design. Development of new materials using old fashion craft models as well as new scientific approaches deriving fibers from microorganisms have shown feasible solutions for practical daily challenges. Not forgetting to mention the current commitments to concepts related to biodegradable components, recycling and designs intended for multiple use.
Finally, innovative perceptions towards forward fashion were highlighted by the elementary ideas of slow fashion, unification of craftsmanship and technology, the use of recycled, biodegradable and organic materials within timeless ranges, and social responsibility by means of fair trade principles. Narelle Dore, Studio Jux, Non by Kim, Carrie Parry, Elsien Gringhuis, SPR+, Winde Rienstra and OAT composed the team of curated fashion labels clustering a spectrum of varied styles from more classic collections up to cutting edge minimalistic arrays, passing through naturally hand dyed knitwear and casual urban-street apparel.
The expo gracefully has shown contemporary creative thought leaders capable of transcending the boundaries between art, aesthetics perceptions, utilitarianism and sustainable solutions while sharing a wave of optimism between designers, producers and consumers.