|The NICE Consumer Part 2: Fashion Consumption|
|Written by Oceana Lott - Tuesday, 05 June 2012|
“Individuals act as stewards of their wardrobes and acquire sustainable fashion goods and services, which are increasingly long-lasting, second-hand, or produced in a way that is more sustainable, including but not limited to certification to credible sustainability standards.” -from the NICE Consumer Framework for Achieving Sustainable Fashion Consumption Through Collaboration
You probably already buy organic food and produce when possible. Causes like Green Peace, World Wildlife Fund, and National Public Radio are on your radar. You may even meditate or have some sort of yoga practice because taking care of your body and soul is important to you even if you don’t always do the practice. Have you considered, though, applying the same sort of thoughtfulness to your wardrobe.
H&M image by Photographer Kacper Kasprzyk
With just a bit of research, you can discover which of the brands you already know and love (like H&M, Nordstrom, or Marks and Spencer) who are doing something towards sustainability. Then you can do a bit more research and find designers and brands that are really going for the gold when it comes to ethical and sustainable fashion. Search through the EFW guide members list or simply do a Google search using keywords like “eco fashion, sustainable fashion, ethical fashion”. There are hundreds of eco-friendly retailers with online shops like Stewart+Brown, Earnest Sewn, and Amour Avert to name a few available for your perusal
Probably the easiest and cheapest way to have a fabulous wardrobe that you can afford, while having a positive impact on the environment, is to shop second-hand stores. Every minute on average, thousands of pounds worth of garments and accessories go into landfills around the world. You can short-circuit that phenomenon by donating to and shopping at second-hand stores. With vintage styles being so red-hot right now, you can be street-style ready with one trip to a local thrift shop like Value Village, Goodwill or Oxfam. If your tastes tend toward the genteel then start asking friends where they take their clothes for consignment.
From her home-base in northern California, Oceana travels the world to be in the sustainable fashion conversation. She considered it a great privilege to attend the 2012 Copenhagen Fashion Summit for the unveiling of the UN Global Compact Code of Conduct for ethics and sustainability in the fashion industry. You can follow her on her blog at Oceana's Canvas, on Twitter at OceanasCanvas, Facebook at Oceana's Canvas - Ethical Style.
|< Prev||Next >|
Green Hosting by MyGreenHosting.com