Eco Fashion World

Watch out Lacoste, there’s a new kid in town! The story behind Sébola started on the Seine riverbanks where founder and marathon runner Loïc Pollet got the idea during his daily run. Working in the fashion industry for many years, he wondered why sportswear wasn’t produced in an ethical manner. An instant thought became a business plan when marketing and internet expert Philippe de Cagny joined the project. Their collaboration has resulted in the newly launched Sébola web store.

Being an eco fashion label is no easy job and we’re sad when sometimes a star fades away. But one of our favorite outdoor brands has now resurected and is hopefully here to stay this time. With the help of Horny Toad Nau has fully reopened its business as unusual with a brand new website, innovative materials and a stylish collections. Their men's and women's product lines have been cut down to include only their favorite 69 styles. Nau sat down with lead designer Mark Galbraith to understand what products made the cut, and how scaling back doesn't mean creating less.

Doucette Duvall – the hip eco conscious label from NY – has recently been spotted on the likes of Sadie Frost and Rihanna. Of course, it’s not the first time that the label is donned by celebrities, just last summer three sexy dresses were chosen by über-stylist Patricia Fields for the Sex and the City movie.

Word on the street (ok, on our favorite green gossip site…) is that Sheryl Crow is soon to launch her eco fashion line that will consist primarily of casual denim. Normally, celebrity fashion lines are a huge pet peeve of ours: bland, mass produced, disposable clothes that only serve to make the already superwealthy celebrity richer and more visible…not much to like. Now Sheryl Crow has already proven her involvement in environmental causes so we are hoping this will be a way of bringing more eco consciousness into the limelight while providing truly flattering sustainable and ethical clothes, because let’s face it, we’re always on the lookout for that perfect pair!

Chopper Couture recently launched its Fall 2008 collection: “Rock-on Eco Celebs!”, celebrating the famous women who make conscious choices in style! Tapping into the fashion for tattoo printed apparel (just type “Madonna Ed Hardy” into a Google Images search and you’ll see what we mean) Chopper Couture is taking things to the next level by using eco friendly bamboo and tencel fibers and producing all its garments ethically in Canada.