Eco Fashion World

The future of conscious fashion is now teeming with ancient touches as illustrated at London Fashion Week (LFW) this past Monday with Ada Zanditon’s ‘Pyramora’ S/S 2011 presentation. EFW has been following Ada’s journey since 2008 , and this award-winning ethical fashion designer has boldly ventured above and beyond our expectations with her ability to fuse textile innovation with sustainable fabric sourcing and fair trade standards. This latest collection by Ada features the hybridization of themes linked to modern day eco travel in Egypt and the fragile coral reefs of the Red Sea. Rich in details and (bio)diverse in attitude, this talented young designer does not waste a bit of material in the conceptual and structural execution of her avant-garde ideas.

Pyramora S/S 2011 was presented during LFW’s ON/OFF Designer Showcase at Victoria House in Bloomsbury. With past accolades from editors at Vogue UK and a plethora of international fashion glossies, Ada has totally shattered our ideas about what ethical fashion can and should aspire to. She has been a force at the Estethica showcase since its inception, and a posse of music celebs have also commissioned her talents for their live shows and editorial photo shoots.

This most recent collection architects an imaginative (though totally wearable) range of conical silhouettes and triangularly edgy graphic styles. ‘Pyramora’ is quite literally the fusion of syllables from the words ‘pyramid’ and ‘coral’. This word play mirrors the monumental wonders of Egypt’s Valley of the Kings, poking up like pleated sentinels on the desert floor and ancient seabeds. The designer pays homage to a certain cryptic beauty and gilt spirit that is organically generated and mysteriously transcendent in form

It is refreshing to see Zanditon also play graphically with her own illustrations and patterned hiero-glyphics. This adds a gossamer layer of information that uniquely encodes her designs with a language of her own. Fair trade cottons and ahimsa silks serve as a shimmering backdrop for hand-drawn textures and high-resolution, digital images of coral that marry the microscopic with the otherworldly. Coupled with the fractal-like jewelry of Luca Romanyi, the pyramidal coifs of Christian Landon, and the Egyptian techno-goddess make-up of Mika Doll, it seems evident that if ever there was evidence of ethical fashion carrying over to the afterlife, it is now.

All photos are courtesy Paul Persky for Ecover, the event sponsor for Ada Zanditon S/S 2011.

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