Eco Fashion World

Being an eco fashion label is no easy job and we’re sad when sometimes a star fades away. But one of our favorite outdoor brands has now resurected and is hopefully here to stay this time. With the help of Horny Toad Nau has fully reopened its business as unusual with a brand new website, innovative materials and a stylish collections. Their men's and women's product lines have been cut down to include only their favorite 69 styles. Nau sat down with lead designer Mark Galbraith to understand what products made the cut, and how scaling back doesn't mean creating less.

Nau no longer feels the need to cover every category, from underwear to outerwear. They still want to offer a complete layering system, but they've culled the number of styles to focus on those areas they're really excited about. Nau now offers more pieces that take advantage of their unique fabrications and, compared with what everyone else is doing, offer something radically different from a sustainability, performance and style perspective. Building on the products their fans really responded to like the recycled polyester Shroud of Purrin fabric, Nau introduces new items like the Shroud of Purrin Hoody. Other strengths continue to grow like the Urbane Jacket, the women's Scape Jacket and the Modus Trench that blend that urban and outdoor aesthetic. Read more on Nau’s rebirth on Treehugger and shop your new Nau items in retail stores starting November 10.

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