Eco Fashion World

Berrie for Enamore photo by Chris Ayres

London Fashion Week always surprises with something new and revolutionary. For the past few seasons, the most exciting change is in the process as much as the product. Nowhere is there such awareness of sustainable fashion as in the UK and the exciting green events during London Fashion Week are there to prove it!

What happens when you introduce a Dutch fashion designer to the amazing materials and talented people of Brazil? What happens if these people create fashion items that combine the strength of two countries and cultures? Horizons expand, mutual inspiration boosts creativity and a learning experience enriches lives.

Last Friday the Old Church in the Amsterdam red light district saw the launch of Edwin Oudshoorn’s first eco accessories collection. Each piece was designed by Edwin Oudshoorn and created in cooperation with designers and small producers in Rio de Janeiro.

Did you know that Germany is second only to the USA as the largest organic market in the world? And just as the USA’s most innovative and influential tradeshow, Designers and Agents, is leading the way for the greening of the fashion industry in North America so is Premium, the visionary German trade platform, for Europe.

The spring/summer 2009 show that will take place from July 18th to 20th ‘08 in Berlin will feature around 50 sustainable brands in its dedicated “Green Area." The buyers who decide what ends up on the shelves of your favorite boutiques will get up close and personal with green goods such as ethical organic jeans from Kuyichi, eco luxe fashions from Fin, sexy vegan pumps from Beyond Skin, and many many more! For those who wish to further their learning, organizations such as Made-By will be on hand to inform and educate.