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A DEEPER SHADE OF GREEN
Written by Magaly Fuentes   
Thursday, 28 January 2010
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We were delivered to this amazing planet without care instructions to guide us. Fortunately, the green movement has opened our eyes to the need for reevaluation, change, and a more definitive accountability system when it comes to protecting and nurturing our environment.

A quote by American Author Jane Hirshfield that helps put things in perspective is “everything changes, everything is connected; pay attention.” Each of us, as part of that “everything,” plays a vital role in the transition to a healthier planet.

Awareness and responsibility have inspired many in the fashion industry to step up and work diligently toward a lighter carbon footprint and a deeper shade of green while continuing to ingeniously create beautiful things.

In varying hues, here are examples of green fashion practices that collectively have a positive and profound impact on our delicate ecosystem; what shade of green are you?

The Light Green Learning Curve

The more you know the more change you can affect. Starting with education is an integral part of change and improvement. There are many resources to keep you in the loop, including books, blogs, organizations, programs and schools, which support sustainable fashion practices. 

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RECYCLED BOTTLE CAPS

Light to Medium Research of Products

When you are out and about in search of new-to-you, “must have” green fashion items, look to the label and beyond for the following:

  • Recycled paper hangtags, shopping bags and packaging
  • Non toxic dyes because 60% of what you put on your skin is absorbed
  • Recycled materials used in creating a new product
  • Natural Fibers
  • Organic Fabrics
  • Vegan clothing
  • Cruelty-free 
  • Fair Trade Certified
  • Locally-made
  • Vintage
  • Handmade
  • Companies that foster employment in developing areas of the world
  • Environmentally conscious production and shipping practices
  • Companies using wind power and/or other forms of alternative energy

Step into a Darker Shade

Go greener by fueling your creative spirit and making something of your own. Take things you have at home and make new things by dying, cutting, sewing, embroidering, embellishing…

Important Tip: Beware of “greenwashing” – ask questions and dig deeper!

Comments (2)Add Comment
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written by This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , January 31, 2010
Fantastic, comprehensible article! Great magazine I picked up this weekend: Above. It's the Summer 2009 issue, but still very relevant issues tucked inside. Stella McCartney on Ethics and Design (though there has been a greenwashing incident recently with the beauty line), Angela Lindvall shares some of her favorite ethically-sourced beauty products, and a report on how the diamond industry has cleaned up it's act over the past few years. Excellent reads, and many of the articles are bringing light to greenwashing!!! Lesson to us all: do your research, and stay informed!
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written by chill, February 01, 2010
Very nice website! Hard tofind such a comphrehensive website in HK.
Only one that got somethign related to green is this www.queeneco.com

http://www.queeneco.com/blog/Hip_&_Green/Green_Hippies/?do=blog&cid=18&scid=19
(you can use google to translate into Eng)

Would love to learn more here....

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Eco Fashion Fact

Custom-Made or Tailor-Made

We can also call it demi-couture or made to order. The classic example is the men’s suit that’s made by a tailor who takes body measurements and produces a suit unique to every customer.  The reason we consider it “eco” is that you get exactly what you want and therefore are more likely to love it longer.
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