Eco Fashion World

New York Fashion Week’s The GreenShows are less than a month away, and sustainable fashion designers on all shores are working diligently to wrap up their latest collections for Spring/Summer 2011 previews. Despite our belief that the chicest eco fashion is seasonally versatile and boldly trend defying, it is exciting to keep a watch out for bright young stars on the schedule for fashion week’s September line up. Auralís Herrero-Lugo is a designer who has the potential of becoming a force on the ethical fashion scene with her classic, silhouetted jumpers and slinky summer dresses. Her collections to date have celebrated urban versatility and cool sustainable style, but behind the scenes she has been stirring up collaborative ways to help preserve and promote the craft traditions of local Puerto Rican artisans as well as Brooklyn-based eco-friendly textile printing.

The highly energetic Auralís Herrero-Lugo currently divides her time between Brooklyn and Puerto Rico, working diligently in both communities to promote ethical and fair trade production and new jobs for local economies. In addition to her stunning fashion initiatives, she is also an advocate for organic agriculture in her beloved Puerto Rico, as well as supporting urban planning initiatives for pedestrians and cyclists in her Brooklyn neighborhood. Always one to look to her roots, her Spring/Summer 2010 collection was inspired by the texture and techniques of Puerto Rican painter, Angel Otero. His bobbin lace (mundillo-like) textures led Auralis to incorporate hemp gauze, organic cotton dobby, and jersey into her collection.

For Spring/Summer 2011, Auralís is reaching out to the sustainable design community to raise the last bit of funds she needs in order to get to TheGreenShows during New York Fashion Week.

For S/S 2011, Auralís is proposing the following via her Kickstarter page.

“Aside from making beautiful sustainable clothing for men and women, I want to rescue old artisanal and eco-conscious Puerto Rican crafts from extinction. I will employ and collaborate with local Puerto Rican artists to reinterpret and modernize some of the island’s cultural troves. I also want to showcase some of the sustainable and ethical fashion design initiatives already happening on the island, such as Concalma - a line of sustainably and ethically manufactured bags and purses. The collection will also include exclusive custom fabric prints from local NYC textile designers. These fabrics will be block printed at my Brooklyn studio, using vegetable-based, non-toxic inks. These new design collaborations will be featured in the upcoming runway show, alongside my S/S 2011 pieces."

There is no doubt that with this sort of vision and passion, Auralís Herrero-Lugo is already on her way. We just love that she is so keen on sharing the process with folks she has met and been inspired by during her colorful journey.

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