Eco Fashion World

Set aside those bad lingerie thoughts: even your finest intimates can now be made in a climate friendly way. What do you think of these beautiful pieces made of pinewood from G98? Or for the man in your life some Babygod boxers? For basic pieces you could also trust good old Marks & Spencer. They have been a partner of a Sri Lankan factory for years which is now being advertized as the world’s first for carbon neutrality. MAS Holdings has a hot green date with the global economy and it sounds as good as this model looks. There's no refrigerant-filled compressor for air conditioning. Instead it uses evaporative cooling, which leaves the workplace around four degrees hotter than air-conditioning would—but uses much less energy. The factory includes natural lighting of workspace, green roof, and so on. With the result that it uses 40% less energy than an ordinary factory of the same size. And the electricity it uses is from renewable sources: 90% from a hydro-power plant and 10% from on-site solar panels.

MAS not only caters to giant M&S, but also serves other brands such as Victoria’s Secret, Nike and Banana Republic. The company was selected by Victoria’s Secret Stores and Nike as Vendor Partner of the Year 2006. Apart from its carbon neutrality, MAS is also renowned for its progressive management culture. It is held up as an industry benchmark for championing the cause of women empowerment through its flagship CSR initiative MAS Women Go Beyond. With MAS as a pioneer, it might be clever enough to check if your potential new lingerie purchase says ‘Made in Sri Lanka’.

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