| ETHICAL CLOTHING AUSTRALIA |
| Written by Kim Poldner - Tuesday, 04 May 2010 | |
Yesterday at the opening of Rosemount Australian Fashion Week (RAFW), Ethical Clothing Australia experienced a wave of interest from forward-looking fashion brands. The event kicked off with runway shows from two leading brands, Lisa Ho & Ginger and Smart, that recently completed the Ethical Clothing Australia accreditation process. Ethical Clothing Australia is the not-for-profit initiative which aims to assist the local clothing and fashion industry to ensure that Australian workers receive fair wages and decent conditions. The organization does this through an accreditation and labeling system that allows buyers and consumers to identify ethically made products, produced in Australia. The initiative is funded by the Federal Government and enjoys support from business, unions and community organizations. Lisa Ho and Ginger Smart, have both recently completed the accreditation process that allows the brands to display the Ethical Clothing Australia label on their Australian-made garments. The two brands join a growing list of leading Australian fashion brands, such as Collette Dinnigan, Jets, Cue and Veronika Maine, who are eligible to display the Ethical Clothing Australia label on their Australian-made garments. Ethical Clothing Australia’s national coordinator, Emer Diviney, said accredited brands were ideally placed to capture a healthy slice of the ever growing market for sustainable and ethical fashion. “Lisa Ho and Ginger & Smart have this week joined a leading group of brands that are committed to creating an ethical space within the Australian fashion industry and it’s something I believe consumers will respond extremely well to. The growth and success of fair trading initiatives and movements in the US, UK and Europe really confirm that ethically-minded consumers are willing to spend up when they’re confident a brand is doing the right thing – and that’s exactly what these brands are doing,” Ms Diviney said. Comments (1)
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Have a look at our 'contemporary ethical' website too. We are new, and steaming ahead with lots of support! So encouraging that consumers are ready for something different.
Jen x
www.bluecaravan.net