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Friday, 26 February 2010

To celebrate their 5-year anniversary, sustainable labelling pioneers, MADE-BY have joined forces with EDUN LIVE to launch a limited edition range of sustainable printed T-shirts. These will be available exclusively at Ascension during February.

A ‘RESPECT’ print adorns each T-shirt and is the result of a pan-European design competition to offer young, aspiring design talent a chance to create a sustainably themed T-shirt. The public voted for their favourite designs on the Made-By website and the winner was chosen by a professional panel consisting of key industry figures.

The winning design is by Dianne Delahunty, a South African now living in London. She says “I’ve been an Edun fan since its launch and jumped at this opportunity. I chose to use the words respect and each letter is created with items that, to me, symbolise sustainability, raising awareness of social and environmental issues”.

sro2.jpgWith the help of MADE-BY, EDUN LIVE is further progressing its African suppliers in Uganda and Tanzania to achieving better social and environmental standards. By teaming up for this project, both the environment and the communities benefit. Certified organic cotton is used which ensures that the famers earn a better wage and improves their livelihoods.

€5.00 from each T-shirt sold will be donated to the Wildlife Conservation Society in support of the Conservation Cotton Initiative. This initiative helps African farmers shift to organic farming methods while protecting wildlife habitats.

The RESPECT T-shirt is available for both men and women in natural, khaki, pepper grey and watermelon pink for £27.00; exclusively at Ascension shops and ascensiononline.com during February.

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