Eco Fashion World

While the weather in Europe keeps teasing us with fall temperatures, we love to brighten up your spring with some of these newcomers in the eco fashion sphere!

Ruth Ferguson is the founder of a new lifestyle brand inspired by the bohemian and sexy vibes of Rio de Janeiro. Named after her grandmother Olga, Olga Olsson starts of with a line of sexy beachwear for men and women that definitely makes us long for hot days.

We just featured Oliberte as the new sneaker brand made in Africa, but Sawa shoes also originate from this dynamic continent. Launched in March, the founders stress taking political action through buying their sneakers with the catchphrase 'Vote with your feet'. Created in Cameroon, the brand is another example of 'business not charity' through providing employment to a bunch of workers with a stabile income.

Not so new, but only recently caught our eye: Yana handbags. Birthchild of painter and accessories designer Ayana Evans, this range of bags adds a fun and whimsy flavour to your outfit. Made from vegetable dyed skins and re-purposed leathers to limit waste contribution, Yana creates socially-conscious luxury, worn by the likes of Kelly Rowland.

Another celebrity label is Swedish Hashbeens, comfortable clogs made in a traditional way from natural materials. Sarah Jessica Parker likes to wear them in the rain which is perfect these days, but their flirty summer styles also makes them a perfect match to Olga Olsson bikinis for a late afternoon summer stroll on the boulevard.

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