Eco Fashion World

Tired of winter? Come to Rio de Janeiro and enjoy a sunny Christmas on the beach! The handful of ethical labels in the city are pulling their strengths together and organize various shopping experiences. Like Adpac, the carioca fashion brand founded by Adriana Pacheco. Famous for its bags of recycled inner tubes, Adpac has presented collections during Rio Fashion Week since 2006. Designer Adriana is constantly looking for better ways of ecologically producing her items and for the summer 2009 collection she surprised us with a vintage inspired collection. Original vintage clothes are turned into jeans and bikinis to create a colorful fashion forward look. The collection is exclusively for sale in EUAMO, the classic vintage store located in bohemian Santa Teresa.

If you want to hang out in the chic part of town, don't forget to visit ModaFusion's pop-up store in Shopping Leblon. The French-Brazilian label kicks off 2009, the year of France in Brazil, with a showcase of its hottest pieces in the classiest mall in Rio de Janeiro. The expo is an introduction to Ethical Fashion Show Rio which will take place in June 2009 and is part of the official program of the France year in Brazil.

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