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A term that usually applies to the style of the time, but sometimes also to a personal mode of expression. The concepts "fashionable" and "unfashionable" are employed to describe whether someone or something fits in with the current popular mode of expression. Fashion and ecology don’t seem to mix at first side, since fashion can be related to short-term trends and materialism. We use fashion as a positive synonym for glamour, beauty and style. This website is all about showing that fashion and ecology can be very strong partners.
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